Competing against Wikipedia isn't as crazy as it sounds
"Ship chandler" is dominated by exactly the kind of results you'd expect: Wikipedia, MarineTraffic, global maritime directories with a decade or more of authority. Most logistics and maritime companies look at a search result page like that and decide it's not worth the effort. Marosv didn't have the choice to make that assumption. It had zero backlinks, zero prior rankings, and no brand recognition in search to begin with. It's now #2 on desktop and #3 on mobile for that exact term.
It took longer than the other cases in this portfolio. There was no existing authority to lean on, so every bit of it had to be built. That's the honest version of what "starting from zero" costs in logistics: more time, not a different outcome.
What actually moved this
Logistics and maritime supply searches tend to be specific and technical, the kind of terms an industry insider uses, not consumer-friendly phrasing. Ranking for those means the site's structure and content have to speak that specific language, not a general "shipping services" pitch that could apply to any company in the sector. Generic pages compete with everyone. Specific ones compete only with the handful of results actually answering that exact query.
The other piece is patience with the technical fundamentals: proper indexing, a site structure Google can actually crawl and understand, and enough consistency for a brand-new domain to start earning trust. None of that is glamorous. All of it is what let a company with zero history eventually outrank sites that have been online for years.
Questions we get asked a lot
Can a brand-new logistics company actually compete with directories that have existed for decades?
Marosv did, without a single backlink to start. It took longer than the other cases here, but zero history was a starting condition, not a wall.
Our industry terms are pretty niche and technical. Is that a problem for SEO?
It's an advantage, not a problem. Niche, specific terms have less competition than broad ones, and the people searching them are further along and more likely to be an actual buyer.
How do we know which terms are worth targeting?
By asking what an actual buyer types into Google when they need this today, not what sounds most professional in a pitch deck. "Ship chandler" is the term someone in the industry actually types, not a phrase a marketing team would invent.