Privacy Policy

1. Who we are

This Privacy Policy explains how Smartregy ("Smartregy," "we," "us," or "our"), a B2B technical SEO and marketing agency based in Panama, collects, uses, and protects information when you visit smartregy.com or smartregy.com/es (together, the "Site"), submit our contact form, or book a discovery call with us.

If you have questions about this policy or how we handle your data, contact us at elsie@smartregy.com.

2. Information we collect

Information you provide directly

• Contact form: name, company, email address, market of interest, and any message you write to us.
• Discovery call booking: when you book a call through our HubSpot scheduling link, HubSpot collects the name, email, and any other details you enter on that booking page.

Information collected automatically

• Pages viewed, time on site, referral source, approximate location (derived from IP address), device and browser type, collected through Google Analytics once you accept analytics cookies.
• Similar visit and engagement data collected through HubSpot's tracking script once you accept analytics cookies, which may also recognize you as a returning visitor across sessions.

3. Cookies & tracking technologies

Cookies are small text files stored on your device. We use two categories:

When you first visit the Site, a banner asks whether you accept analytics cookies. Until you accept, analytics cookies are not set — this is enforced through Google's Consent Mode. You can change your choice at any time using the "Cookie preferences" link in the footer of every page.

4. How we use your information

• To respond to your inquiry and follow up on your contact form submission.
• To schedule and prepare for discovery calls.
• To understand how visitors use the Site, so we can improve its content, structure, and technical SEO performance.
• To send you information you've specifically requested (e.g., proposals or case studies discussed on a call). We do not add you to marketing email lists without your consent.

5. Third-party services we use

We share limited information with the following service providers, each of which processes data under its own privacy policy:

6. Legal basis & your consent

We process contact-form data based on your consent when you submit the form and our legitimate interest in responding to business inquiries. We set analytics cookies only after you give affirmative consent through our cookie banner; you can withdraw that consent at any time, with no effect on the lawfulness of processing carried out before withdrawal.

7. Data retention

We keep contact-form submissions and call-related correspondence for as long as reasonably necessary to manage our relationship with you, and then delete or anonymize them. Analytics data is retained according to each provider's own retention settings (Google Analytics and HubSpot both allow configurable retention windows, which we keep as short as practical for our reporting needs).

8. Your privacy rights

Depending on where you're located, you may have the right to access, correct, delete, or export the personal data we hold about you, and to object to or restrict certain processing. This includes rights recognized under Panama's Law 81 of 2019 on Personal Data Protection, the EU/UK General Data Protection Regulation, and the California Consumer Privacy Act, where applicable.

To exercise any of these rights, email elsie@smartregy.com. We'll respond within a reasonable time and may ask you to verify your identity before acting on your request.

9. International data transfers

Some of our service providers (including Google and HubSpot) process data on servers located outside Panama, including in the United States. Where required, these providers rely on recognized safeguards such as standard contractual clauses to protect data transferred internationally.

10. Children's privacy

This Site is intended for business audiences and is not directed at children. We do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us with personal data, contact us and we will delete it.

11. Security

We use reasonable technical and organizational measures to protect the information we handle, including HTTPS encryption in transit. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The "Last updated" date at the top of this page shows when it was last revised. Material changes will be reflected here before they take effect.

13. Contact us

Smartregy is based in Panama and serves clients across Panama, LATAM, and the United States. For any question about this Privacy Policy or your data, contact:

Email: elsie@smartregy.com

Contact us about your data →